5 Marketing Points in 5 minutes

Besides business tools and bottom lines, the other Baader-Meinhof themes within our content have probably been marketing and branding. With so many modern consumers having access to so much media, the modern brand is so vain that every word, every look & each nuance has to be crafted and packaged as part of the brand’s “experience”. In our ‘Marketing & …

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A love letter to accountants everywhere

Sonke we love money, plus we all understand how important making money is to our sense of value and overall well being (ever heard of “net worth”?). In business especially, our finances essentially define our company’s performance over any given period. “ When it comes to our financials; we shouldn’t be putting out fires. Ideally, our books should help us …

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Running Things

from starting with a purpose to startup success As much as successful businesses focus on how they sound and look to the outside world, they have to make sure their internal systems are always working & moving in the right direction. We joined Sibongile’s latest Knowledge Exchange Session to hear more about some of the things it takes to run …

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Breached Terms (2/2)

The first part of this 2-piece series, we covered 3 principles that can help any business begin navigating their legal activities: Begin by clearly stating the purpose of the legal activity. Prepare and share any relevant documents/ communication. Proceed with agreed terms/ Take legal action (if necessary). In this second installment, we look at 3 examples of how that legal …

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Breached Terms (1/2)

While more startups are adopting an independent attitude (as far as business and their processes go), one sector remains taboo to creative entrepreneurs and mortals throughout the African continent. As soon as ‘legal matters’ arise, many of us instinctively scatter towards the nearest attorney or ‘legal assistance’. We joined members of our community and Kevin Smith, from Gani Mayet Attorneys, …

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Disruptive Innovation

Most of us have probably heard how many “small businesses” fail in South Africa. What we don’t hear as much, is how startups are in the best position to change entire markets and overthrow their biggest competitors. read ‘The Kodak Story’ again As much as every entrepreneur should know the rules of their industry, they should also know how quickly …

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How Much Are Your Customers Willing To Pay?

When it comes to putting a price on your offering, some of the challenges you’ll face may involve a Not wanting to be so expensive that you alienate customers, or b Not wanting to be so cheap that you play yourself (that’s the simplest way to put it). Other than these two major considerations, there are many other headaches entrepreneurs …

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Marketing & Sales For Startups

While traditional media has amplified the communications of businesses since the 15th century, today’s marketing efforts reach millions of potential customers without the physical and financial constraints of old mediums. Technological advances have increased the size of almost every market and made many industries more accessible to smaller businesses. For creative entrepreneurs, effectively using digital tools and methods is one …

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