Breached Terms (2/2)

The first part of this 2-piece series, we covered 3 principles that can help any business begin navigating their legal activities: Begin by clearly stating the purpose of the legal activity. Prepare and share any relevant documents/ communication. Proceed with agreed terms/ Take legal action (if necessary). In this second installment, we look at 3 examples of how that legal …

Read More

Breached Terms (1/2)

While more startups are adopting an independent attitude (as far as business and their processes go), one sector remains taboo to creative entrepreneurs and mortals throughout the African continent. As soon as ‘legal matters’ arise, many of us instinctively scatter towards the nearest attorney or ‘legal assistance’. We joined members of our community and Kevin Smith, from Gani Mayet Attorneys, …

Read More

Disruptive Innovation

Most of us have probably heard how many “small businesses” fail in South Africa. What we don’t hear as much, is how startups are in the best position to change entire markets and overthrow their biggest competitors. read ‘The Kodak Story’ again As much as every entrepreneur should know the rules of their industry, they should also know how quickly …

Read More

How Much Are Your Customers Willing To Pay?

When it comes to putting a price on your offering, some of the challenges you’ll face may involve a Not wanting to be so expensive that you alienate customers, or b Not wanting to be so cheap that you play yourself (that’s the simplest way to put it). Other than these two major considerations, there are many other headaches entrepreneurs …

Read More

Marketing & Sales For Startups

While traditional media has amplified the communications of businesses since the 15th century, today’s marketing efforts reach millions of potential customers without the physical and financial constraints of old mediums. Technological advances have increased the size of almost every market and made many industries more accessible to smaller businesses. For creative entrepreneurs, effectively using digital tools and methods is one …

Read More