In celebration of the 10 year anniversary of Raw X Studios we have created a pop-up academy titled We Make Better Music Than You (WMBMTU) in partnership with J&B Hive Johannesburg.

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The Hive is a community of entrepreneurs and creatives in Johannesburg, bringing truly revolutionary pieces of work into the world.

The Hive belongs to game-changers; whether it’s inventive new products, pervasively untapped sales channels, projects with the potential to massively impact communities or films or photography that tell your story your way, The Hive community is built to make these revolutions happen.

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We’re looking for creative, ambitious and driven entrepreneurs with a proven track record to join The Hive community.  We want to help them realise their ambitions and in return we want them to support and drive the success of The Hive.

Are you right at the heart of socialising in the city?  Are you putting on the best parties for hundreds of people or do you have ideas to get people partying at home?

Are you right at the heart of music or fashion, street culture or film?  Do you have a huge network of people who love the work you do? Do you have ideas for things you want to make so you can spread your stories amongst everyone you know?

Are you one of life’s natural sales people?  Do you know how to get products in front of people in a way which makes them want to buy them?  Do you have networks of people you can share exciting new things with? 

If you are any of the above we want to hear from you.  If you are doing anything exciting at all in Joburg, we want to hear from you.


The Hive is a community-driven collaborative space and a financially-supported incubator.

We have two different entry points into The Hive as we know that different entrepreneurs need different types of support depending on where they are on their journey.

Specialist Resource

Whether it’s kit, stock, workspace, technology or infrastructure we ensure that the right assets are at your disposal.


We offer financial investment at an agreed level which is in relation to your project’s requirements and ambition for the short term (9 months).

Networked Community

We help you make the right connections to take your project to the next level. The Hive community is one that continuously shares, collaborates and grows.

Mentoring & Support

We work with members closely to ensure we provide the support, coaching and training needed to make your initiative successful.

In return, every member must give something back to both The J&B Hive community and the wider community in Johannesburg.


We are currently not taking anymore applications. If you have already applied and have not heard back from us within a month that means your application has been unsuccessful. Due to volumes we are not able to respond to everyone.

Keep to update about the J&B Hive by following us on Facebook + Instagram or visit us at 100 Juta Street, Braamfontein, Johannesburg.


The Hive is a space for Johannesburg’s creative and entrepreneurial community to come together. We welcome visitors into our space to connect, collaborate and socialise together. We have a cafe, bar and regularly host events so keep a eye out on our social feeds to find out what’s coming up.



Independents United was born as a network of diverse entrepreneurs, working together for 10 years to make revolutions happen. A leader in the corporate-startup partnership space, they actively seek out and invest in innovative leaders, startups and companies with a clear purpose and mission to shape change in a rapidly evolving world.


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Creative Nestlings is an award-winning young African creative network and innovation studio that connects & nurtures young African creatives. With an ethos focused on nurturing a curious, creative, innovative and entrepreneurial mind-set they have forged strong relationships with young creatives, corporates, government agencies and regional bodies to harness the under-utilised social and economic value of creativity.


BLACKNATION_Media Group_black copy

Blacknation is a digital media and content strategy start-up with a focus on establishing brands, digital or traditional media platforms and content with long-lasting impact. Their vision is to become a voice that resonates with the Pan African youth across the globe.Media platforms include Blacknation Digital, Blacknation Magazine and Blacknation Television.



J&B’s tale is one which is forever challenging convention; its history is rooted in romantic ambition and entrepreneurial innovation. J&B’s reputation of doing things Its own way inspired its style, built an empire and immortalised its pioneers. J&B has almost always been in the hands of people ready to do things different. Now, centuries later, it’s time to invest in others who share the same spirit.



Founding Members

    – VALUES –

    The past success can be credited to brilliant entrepreneurs who live by the same shared values below:


    Entrepreneurial at heart

    Think fast and smart. Embrace challenges. Take calculated risks. Be commercial and have fun and be fearless


    Give and get given

    Collaborate with everyone around you, don’t compete – the more you give, the more you’ll get back.  Treat people with trust and respect and you’ll travel further together


    Own The Hive

    It’s yours – so use it to make your business even better and use your business to make The Hive even better too.


    Make the biggest impact you can.

    Always look at the possible solutions, not the visible problems – there is always a way. If you’re stuck, ask for help from other members. Don’t talk about things, just do them.


    Build your Hive

    Get online, be at all the events, build your network, shout about your work – it’s brilliant and everyone should know about it


    Never stop learning

    You’ll never know everything, so learn as much as you can from the network around you.  And share your knowledge too, others will benefit from it

    – JOURNEY –

    I’m honoured and extremely grateful that The Hive believes in my vision and that they are helping me in all the ways they can,to turn my dreams into reality.

    Belinda PhofuFounder of SIIC

    +27 (011) 4031245

    The Hive is funded via a joint collaboration between
    Independents United, Diageo & J&B™ Scotch whisky

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