Photo credit: Dudu Dube of Day Photo Life (@dayphotolife)
J&B Hive Johannesburg-01


The J&B Hive is a community of entrepreneurs and creatives in Johannesburg, bringing truly revolutionary businesses into the world. It consists of a Creative Hub, where the entrepreneurs can work, socialise and host events, along with an Accelerator Programme with learning opportunities designed to support their businesses. The broader creative and entrepreneurial community is also welcome at the J&B Hive as we offer our venue for external events and are also home to the J&B Hive Bar and Café.

Overall, he J&B Hive belongs to game-changers; whether it’s inventive new products, pervasively untapped sales channels, projects with the potential to massively impact communities or films or photography that tell your story your way, The J&B Hive community is built to make these revolutions happen.

who we are looking for


We’re looking for entrepreneurs at the forefront of creativity, innovation and design with a proven track record of success to join the J&B Hive in Johannesburg, South Africa.

Are you at the heart of popular culture, creating and/or curating brand new products and services that showcase the best of food, fashion, tech, film, street culture and more? Are you hosting the best parties for hundreds of people or bringing the party to the home? Whatever your business we want to hear from you and find out how we can help you take it to the next level.


We have two different entry points into The J&B Hive as we know that different entrepreneurs need different types of support depending on where they are on their journey.


Tier 1 – Community member

Access to infrastructure, including a workspace in Braamfontein, camera & video equipment, computers and WIFI

A networked community who love to collaborate and share skills & learnings to drive mutual success

A regular cycle of events both social & learning based to network among the wider Johannesburg creative community


Tier 2 – Accelerator member

All the above AND…

Specialist mentoring, coaching and skills training to arm you with the right tools to achieve your vision

Financial investment to support you in the growth of your business

Specialist Resource

Whether it’s kit, stock, workspace, technology or infrastructure we ensure that the right assets are at your disposal.


We offer financial investment at an agreed level which is in relation to your business’s requirements and ambition for the short term (9 months).

Networked Community

We help you make the right connections to take your business to the next level. The Hive community is one that continuously shares, collaborates and grows.

Mentoring & Support

We work with members closely to ensure we provide the support, coaching and training needed to make your initiative successful.


You are able to demonstrate the win for your business by being a part of the J&B Hive. We want to know how our investment will help your business grow to the next level


 You are able to demonstrate the win you will bring to the J&B Hive community.  We want to see your drive to collaborate with others in the community where there is a natural meeting point. Also consider how you will narrate your journey of success to the broader creative community – we’re all about sharing successes, especially those we’ve made happen together!


Applications open: Thursday 4 January – Sunday 21 January 2018 at midnight (CAT).

Key dates you need to be aware of:

On-boarding week: 5 – 9 February 2018

All shortlisted applicants will be invited to a fully immersive on-boarding week designed to set you and your business up for success.

The week will include pitch training, financial planning, PR & marketing skills and a range of other master-classes & workshops from entrepreneurs who are already driving change in their field.

You’ll also get to meet existing entrepreneurs within the community and get to know the team who will support you going forward should your application be successful.

Pitch panels: 12 – 14 February 2018

A final selection of entrepreneurs will be invited to pitch to a panel to outline how they would like the J&B Hive to support them.

Key criteria for applications:

  1. You, your business partners & employees must all be over 18 years of age
  2. Your target market must also be over the age of 18
  3. You and/or your business should be based in the Johannesburg area or be able to travel to the city at least once a month to actively participate in the community
  4. Your business needs to have moved beyond an idea. As a minimum, you need a proof of concept and applicants will have a greater chance of success if they can demonstrate this
  5. All those successfully shortlisted must be available from 5 – 9 February 2018 to fully take part in the on-boarding process. This is a mandatory part of the selection process
  6. Pitches will then take place w/c 12 February 2018 in 20 minute slots


Please note: Upon submission and your acceptance to share your ideas and/or confidential information with J&B Hive and its affiliated partners, you agree to be protected and bound by the terms of the NDA governing the relationship. In terms of the said NDA, we as J&B Hive, on behalf of affiliates, agree to protect your ideas and/or confidential information and therefore we shall not share nor execute nor disclose any information without your written consent.

*Not for sale to persons under the age of 18. Drink responsibly.


The J&B Hive is a space for Johannesburg’s creative and entrepreneurial community to come together. We welcome visitors into our space to connect, collaborate and socialise together. We have a cafe, bar and regularly host events so keep an eye out on our social feeds to find out what’s coming up. If you would like to host your event at the J&B Hive, apply here.



Independents United was born as a network of diverse entrepreneurs, working together for 10 years to make revolutions happen. A leader in the corporate-startup partnership space, they actively seek out and invest in innovative leaders, startups and companies with a clear purpose and mission to shape change in a rapidly evolving world.



J&B’s tale is one which is forever challenging convention; its history is rooted in romantic ambition and entrepreneurial innovation. J&B’s reputation of doing things Its own way inspired its style, built an empire and immortalised its pioneers. J&B has almost always been in the hands of people ready to do things different. Now, centuries later, it’s time to invest in others who share the same spirit.



Founding Members

    – VALUES –

    The past success can be credited to brilliant entrepreneurs who live by the same shared values below:

    Entrepreneurial at heart

    Think fast and smart. Embrace challenges. Take calculated risks. Be commercial and have fun and be fearless

    Give and get given

    Collaborate with everyone around you, don’t compete – the more you give, the more you’ll get back.  Treat people with trust and respect and you’ll travel further together

    Own The J&B Hive

    It’s yours – so use it to make your business even better and use your business to make The J&B Hive even better too.

    Make the biggest impact you can.

    Always look at the possible solutions, not the visible problems – there is always a way. If you’re stuck, ask for help from other members. Don’t talk about things, just do them.

    Build your Hive

    Get online, be at all the events, build your network, shout about your work – it’s brilliant and everyone should know about it

    Never stop learning

    You’ll never know everything, so learn as much as you can from the network around you.  And share your knowledge too, others will benefit from it

    – JOURNEY –

    In celebration of the 10 year anniversary of Raw X Studios we have created a pop-up academy titled We Make Better Music Than You (WMBMTU) in partnership with The J&B Hive Johannesburg.

    Read More

    I’m honoured and extremely grateful that The Hive believes in my vision and that they are helping me in all the ways they can,to turn my dreams into reality.

    Belinda PhofuFounder of SIIC

    +27 (011) 4031245

    The J&B Hive is funded via a joint collaboration between
    Independents United, Diageo & J&B™ Scotch whisky

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