Marketing & Sales For Startups

While traditional media has amplified the communications of businesses since the 15th century, today’s marketing efforts reach millions of potential customers without the physical and financial constraints of old mediums. Technological advances have increased the size of almost every market and made many industries more accessible to smaller businesses. For creative entrepreneurs, effectively using digital tools and methods is one …

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Business Modeling

A 6-Minute Read: In any industry, the goal of every business is to make a profit. To reach these goals, businesses utilize a number of models, tools and free resources. Since all businesses are interested in profits, The Business Model Canvas is one of the most important business development tools for any venture. A business model looks at the way …

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“Man Loves Coffee”

A Hive Creative Entrepreneur Spotlight Although we’re serious about putting on and showcasing our member businesses, the growing (physical) space between us has called for a special kind of closeness. We reached out to our community to find out how their personal and entrepreneurial selves were doing. Mpumelelo Zulu is a Barista and the go-to-guy at Hive Member Business, Cafe’naited …

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Operating Systems: The Method Behind Your Business

An operating system is a business’ game plan for achieving strategic goals. While a strategy outlines a business’ value promise and informs their choices, an operating system defines how their employees, operations, design choices and other resources will all align to bring this strategy to life. Operating systems cover every facet of a business’ activities, including all external and internal …

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With Great Power: The importance of responsible business

A 4-minute Read: With the wealth of business knowledge available on the internet and the libraries of the world, one of the most overlooked topics is business ethics. Particularly in the stages when small businesses are eager to grow, doing good business is usually a priority that will be handled ‘as it comes’. If someone says, “Here is 5 million.” …

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In Good Times & Bad Times

A 6-minute read ☕☕… Back from a journey of learning and growth, our director’s first order of business was sharing this knowledge with our community. This article contains the experiences and topics that our members discussed in our inaugural (video) gathering since the beginning of the national lockdown. Guess who’s back? Our first talk was about the art of strategy …

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COFFEE

// Joe, Java, Brew We take a look at some of the functional and aesthetic benefits that have helped coffee stand the test of time. And talk to two creative entrepreneurs who use some of these benefits as major parts of their businesses. Enjoy ☕☕☕ Photo by Andrea Piacquadio from Pexels Since the 11th century, people around the world have …

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Monogamy vs. Polyamory in the 21st Century

Reading Time: 2 Minutes \ Some History In 1978, Legendary Afrobeat King Fela Anikulapo Kuti married 27 wives in a custom supported by the Yoruba tradition. In 1986 he would divorce them all, claiming no man should own a woman’s body – Image from: Afropunk.com \ Today Countless laws and cultures have tried to dictate how African people should love …

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What The Podcast

Podcasting: The Future of Content? And what you should know to make it work for your business. 3 minute read About 16 million South Africans actively listen to podcasts while commuting, working, exercising, or doing almost any imaginable activity. Podcasts are essentially talk-radio shows (like current affairs, drama or niche topics such as personal development and startups) that people can …

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Unemployment vs. Entrepreneurship:

How Young South Africans are Creating Their Own Means of Survival 3 Minute Read With all its freedoms and independence, adulting is no walk in the park. Most humans can only dream of the life they truly want. While poverty, homelessness and other socio-economic issues constantly remind them how grateful they should be, to at least be employed. It’s hard …

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